Essential Fitness was created because we felt that gym products and accessories are vital to many bodybuilders, powerlifters, cross fitters and/or anyone who exercises regularly, and unfortunately, the products that were being offered were terribly boring and lacked in quality. So we decided instead of hoping and waiting on other brands to make better products to instead make our own that we felt were the quality and look we have been looking for.
We aim to create fitness products that are unique in their look while also being made of the highest quality materials available. We also want to be a brand that listens to our customers and creates products that they want. Our goal is for our customers to use our products with pride and know that they helped create the very brand that they use in the gym every day.
Essential Fitness is just getting started and we have some big plans for 2016. We hope you are part of building that future. We invite you to join the Essential Fitness email list as that is the main way we communicate with our audience.
You’ll be the first to know about upcoming products, new color schemes, and be able to give your opinion on various ideas we have. It’s also the place where you will find special sales, discounts, and pre-sales of new products we release. You can find the signup form directly to the right.
We truly appreciate your continued loyalty and support of our brand. We hope you will join us in putting in the work needed every day, in every aspect of your life to crush your goals. What we believe and how we look at every day is simple:
Stay Loyal. Always Grind. Never Quit
Who Runs Essential Fitness?
You may be curious as to who runs Essential Fitness. If you are, then this section is for you. Essential Fitness is owned and operated by Jared Lee (me) and my wife, Jamie. My background in fitness is your typical story of a skinny kid who didn’t want to be skinny anymore and decided to do something about it.
Growing up, I was always playing a sport. You name it, I played it. Basketball, baseball, roller hockey, tennis, and even golf. My focus became basketball as I got older. While I loved the sport, I found that I was no bigger than a twig you might see on a tree in your backyard. So I looked to weight training to give me an edge. At the age of 16 years old, I was officially hooked on fitness and getting the most out of my body.
Long story short, weight training was able to help me become a better athlete and ball player. It helped me go from a 150 pound string bean to a 220 pound athlete. Throughout that time, I used the disciplines that fitness taught me to get through many challenges that life threw at me and it helped me ingrain a simple motto in my mind – Stay loyal. Always grind. Never quit. That simple motto applies to many obstacles we may face, in and out of the gym. It’s also the motto that I’ve instilled into Essential Fitness.
Essential Fitness was created because we felt there was a lack of fitness products being offered that were not only high quality, but also that weren’t boring. The origin story of Essential Fitness begins about 2 years ago when I was going through about 20 different pairs of wrist wraps, none of which I liked. Upon hearing me complain about the issue many times, my wife just looked at me and said “Well, why don’t you make your own?” To this day, I don’t know for sure if she said that because she was tired of hearing me complain or not, but either way, her suggestion inspired me to create a brand of fitness products that were both unique and made of high quality materials.
We’re really excited about what we’re doing with Essential Fitness. Our product offerings are always expanding and evolving as we look to improve everything we offer. As an example, our popular wrist wraps that we first came out with are undergoing a redesign to not only be stronger, but to also have the look we are striving for. Our goal is to always listen to our audience and be loyal to them.
I hope you’ll join us as we grow. We’ve got some big things planned for the future and we would love for you to join us for the ride.
Always on the grind,
Jared & Jamie